March 08, 2025 • By KWD
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Personalization is creating a unique experience for customers based on their needs, preferences, and interests to improve customer relationships and providing customized products to enhance customer satisfaction. - Technavio
Most of us might have experienced mass emails and the frustratingly annoying messages which aren't relevant to us. The volume of such emails is huge and it is cumbersome to unsubscribe to all of them. So we let them pile up in our inboxes.
Imagine only emails which makes sense to you, are relevant to you. How would that be?
Personalization comes at cost, of sharing personal information, choices and preferences. Nevertheless, you can control the information you give.
According to a recent 2018 research report by The Boston Consulting Group, they deduces that over the next 5 years, personalization of content, products and services in retail, healthcare and financial sectors alone will push a revenue shift of approximately 800 billion USD. These numbers indicate the shear power of that personalization based on artificial intelligence will bring to the table in the next coming years.
Why Personalized Content
91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations.
83% of consumers are willing to share their data to enable a personalized experience.
60% of marketers struggle to personalize content in real time, yet 77 percent believe real-time personalization is crucial.
59% of shoppers who have experienced personalization believe it has a noticeable influence on purchasing.
83% lower response rate in marketing campaigns if content is not relevant.
Reference: Digital Locations
Next Generation of Websites
The next generation of websites are those which can deliver personalized experience.
For example, if you are visiting a news portal or a community portal, and if you share information such as your nationality, news categories you prefer, topics of your choice, your location, the website will customize content which is relevant to you. Algorithms and rules engines work in tandem to deliver the content which you might come to appreciate and consume without getting frustrated scrolling through tons and tons of pages.
If you are a company looking forward to taking advantage of the opportunties provided by Machine Learning (ML) and Artificial Intelligence (AI), then you might want to consider a strategy to implement those technologies into your offerings online and offline.
If you are a web agency, then it is imperative that you dedicate resources to develop AI and ML based products and services.
WTMGDG Kuwait runs AI and ML sessions for free. Feel free to attend those courses, which are delivered by professionals from academia, universities and companies.
