The goal of Mobile UX is to create positive experiences for the users using the app. The two most important aspects of Mobile UX are efficiency and discoverability, without which a mobile app can neither be effective nor productive. We understand that mobile users engage at critical moments for only short periods of time. We understand that and cater to those changing contextual spontaneous needs through thoughtful design.
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Mobile UX
Interaction Design
"Interaction design is about shaping digital things for people’s use" - Jonas Lowgren. This is exactly what it is. Addressing changing situations by exploring future possibilities with possible solutions through design, while addressing aesthetic, technical, ethical and instrumental aspects is what interaction design is all about. And we implement this principle in our designs.
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Arranging information to make it understandable is the heart of information architecture. Digital products and services are successful when a good content strategy, technical writing, and interaction design are aptly applied. We at KWD understand this and know that in order to make great products, we need to employ information architecture as a logical unit of UX strategy. It brings about compelling products that evoke emotion and drive success.
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Information Architecture
UX Testing
How do you know that your app/service is performing at its potential? Testing is the only way to know. UX testing involves eye tracking and mouse tracking heatmaps, trust, impressions, comparison, blur, and A/B testings, surveys, site metrics, and analytics. Factual information from all these tests verifies whether the user-centered design has been implemented properly or not.
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UX research is critical to avoid major design flaws. Each project demands an understanding of personas, user flow, experience maps, use cases, and storyboards for us to start our UX work. UX research is the first step in the UX workflow (UX Research, Market Research, Design, Testing) and it is the most important step which lays the foundation for great design. It is a compulsory step in all our projects.
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UX Research
Wire frames
Telling stories is the greatest aspect of design. We just don't do wireframes, we do narrative wireframes which tell a story about your project. This the final step before we craft a design which talks to you with emotion while provoking action from the user so that the app/service can live up to its full potential for which it was designed.
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