March 08, 2025 • By KWD
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To understand what a brand manual is, first one needs to have a clear idea about what "brand" means.
Brand: A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. - Wikipedia
Brand Elements
A brand might include various elements.
- Name (e.g. Ooredoo)
- Slogan (e.g. Enriching people’s digital lives)
- Positioning ( How customers differentiate you from other competitors in terms of product, differentiation aspects, and pricing)
- Story and emotional bond (This refers to the story of the company, product or projects. This creates the emotional response which others associate themselves with)
- Design elements (Logo, colors, symbols etc. All of these are critical for projecting a consistent identity, strategy and vision)
- Pricing (This is an important aspect of branding, which is usually ignored in the branding process)
The Brand Manual
It is important to understand that having a brand manual is to have a consistent image about your company, which can be understood and implemented without any ambiguity.
We understand and grasp things quickly if they are visually presented than to read a chunk of text to understand a concept.
Let's see how a brand manual actually looks like.
If you don't have a brand manual yet, it's time that you consider having one for a consistent image and effective communication within the company as well as globally.
