March 08, 2025 • By KWD

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Search Engine Optimization (SEO) Made Simple

Search Engine Optimization (SEO) is quite a popular term which garners and commands the attention of developers and entrepreneurs. It is an important aspect in a digital world filled with information. How do you get your information on the top of search results OR prioritize it more for others? The answer is SEO.

A Brief Intro - SEO

We live in a world where it is estimated that 2.5 quintillion bytes of data are created on any given day. Quintillion is 1 followed by 18 zeros. 1000000000000000000. That is a staggering amount of information created daily.

Probably you are a business owner or a blogger or probably a student who has a website online. This website might have information related to your company or posts or academic information and might be important.

These days, if we have to find anything, we just Google for it.

What is Googling? It is searching for information. And we type in our query, and we get results.

How does the search engine know which information should be on the top of the list of search results? There are about 200 ranking factors which Google takes into consideration when prioritizing information.

Did you know that the top search result has more visitors than the next 8 results?

This is an infographic from 2011 published by Search Engine Watch.

SEO Made Simple CTR Top Google Result Gets 36.4% of Clicks

How would the information on your website reach the people whom you intend to serve?

You might have guessed by now why Search Engine Optimization is such a big deal.

Because it drives traffic. And traffic means business.

Now that you know the importance of SEO, what do you do next?

Optimization

Optimization is the key word here. Google defines it as, "the action of making the best or most effective use of a situation or resource."

When applied to Search Engines, it implies how Google takes the action of making effective use of information prioritization.

How Do You Optimize Your Website/Content?

There are several ways to do optimize. Let's use our common sense to understand what it means to optimize something.

We have to bring about the best results within given constraints.
The way to optimize includes thinking what is necessary and what is redundant.
To decide what we want to achieve.
Set goals and milestones.
It includes focusing on the key aspects and then building on those key aspects.
To actively engage in removing what is blocking our vision, our goals and our thoughts.
To make processes efficient, by tweaking the steps and constantly iterating and refining the processes.
To understand assumptions, limitations, constraints, and loopholes.
To figure out ways to fix those vulnerabilities, loopholes, be aware of assumptions and think out of the box for dealing with constraints. Set new reference frames.
To finally have a strategy in place and execute it with precision, while focusing on excellence.

Same principles apply to SEO.

Website Search Engine Optimization

Why are we doing website SEO? It is primarily to improve the efficiency and performance of our website, improve our website's user experience and to exposure in top search results.

It is clear that we need to optimize our website. To optimize it, we need to understand what it is made up of.

Typically a website is made up of HTML, CSS, JavaScript, a scripting language like PHP or a programming language like Ruby or R and includes content (text, images, videos and documents).

If you are a SEO enthusiast, and want to delve into the details, follow this post for Part 2: Digging into SEO

And if you are someone who intends to employ someone to do SEO for you, continue on reading the post.

Why Do You Need An SEO Professional?

You need to be careful when selecting to hire an SEO Professional. They can either make or break.

Their primary purpose is to improve the visibility and user experience of your website. They do the following tasks:

Audit your website first.
Provide feedback and consultancy on various aspects of SEO ranging from page struture, website hosting, technology implementation, error pages, W3C compliance, accessibility of the web pages, best practices used in creating websites etc.
Provide advice on promoting your website.
Content tweaking and development.
Assisting you in managing your online campaigns on various social media etc.
Research the top performing keywords for your website.
Provide training on search engine optimization.
Give advice on specific niche markets and locations where your website will perform.

There is a great article by Google on how to hire an SEO, which you might find useful.

When Do You Hire an SEO Expert?

The best time to hire an SEO expert is when you are:

Planning to develop a website
Starting to develop your website
Redesigning your website
Developing your content

If you think that you are in any of the above stages and need an expert SEO profesional who can get your website to visibile, performing and generating traffic, please get in touch with us and we can help you craft an excellent SEO strategy.